Bastét is a modern oral care brand designed for human systems. We believe your toothpaste should do more than clean — it should feel as considered as the rest of your wellness ritual. Our hero product, the French Mint Mineral Toothpaste, is formulated with 10% nano-hydroxyapatite — the same mineral your enamel is made of — alongside a thoughtfully curated stack of non-toxic ingredients.

The name Bastét comes from the ancient Egyptian goddess of protection, pleasure, and good health. These three values guided every formulation and design decision we made. Oral care as ritual. Made in Canada. Designed for modern aesthetics.

Most natural toothpastes remove harmful ingredients but don't replace them with anything meaningful. Bastét does both. We've removed fluoride, SLS, parabens, carrageenan, titanium dioxide, and artificial everything and built the formula around three principles:

Biomimetic mineral: 10% nano-hydroxyapatite, a mineral identical to the natural composition of your enamel, bonds to the tooth surface for a thorough clean.

A considered blend: Algin, xylitol, and erythritol — naturally sourced ingredients chosen to work in harmony with your mouth.

Well-studied actives: Zinc citrate, coconut oil, green tea extract, and lemon peel — a curated set, without a single gram of free sugar or harsh surfactant.

Bastét is free from:

Fluoride:replaced by 10% nano-HA, a biomimetic mineral identical to enamel

SLS (Sodium Lauryl Sulphate): Known as a common foaming surfactant we chose to leave out

Carrageenan: We've chosen to avoid this a seaweed binder

Parabens: known as a class of preservatives we chose to leave out

Titanium dioxide: which is a whitening agent with ongoing safety debate

Artificial colours, flavours, and dyes

Propylene glycol

Free sugars (no honey, no glucose, no sucrose)

Nothing that earns its place through production convenience rather than considered formulation.

Bastét’s French Mint Mineral Toothpaste is packaged in a 100% recyclable aluminium tube. Aluminium is infinitely recyclable without degradation in material quality unlike plastic, which down cycles with each recycling cycle and eventually ends up in landfill. We are able to use this packaging because our formula contains no coercive ingredients. Most toothpastes packaged in aluminum require a polymer lining due to their corrosive properties. 

It also happens to look exceptional on a countertop. We believe beautiful design and responsible materials should coexist and that oral care doesn’t need to be hidden in a drawer.

Were proud that our products are formulated and manufactured in Canada.

With twice-daily use of a pea-sized amount, one tube lasts approximately 1–2 months. We recommend keeping a second tube on hand not because you’ll run out unexpectedly, but because building a consistent ritual is the foundation of everything Bastét is designed to do.

Yes on both counts. Bastét contains no animal-derived ingredients, and neither our products nor our ingredients are tested on animals. We are committed to clean beauty in the fullest sense: good for you, good for animals, good for the planet.

Order placed before 12PM EST take 1 to 2 business days to process and ready for shipping.

Once your order is processed, you will receive a confirmation email. After your package has shipped, you will get a second email containing your tracking information.

Yes. We currently ship within North America. If you are located outside of North America please email us at hello@bastetritual.com and we will do our best to place your order.

All orders are fulfilled and shipped from our facility in Montreal, Canada. We partner with Canada Post as our primary carrier for domestic and international shipments. To ensure your order reaches you efficiently, we also utilize a network of reliable global carriers, including USPS, UPS, and FedEx.